Disclaimer: This article was written by a StoryBrand Certified Guide. We are 100% bought into the StoryBrand Framework and believe it will work with any business. If you want to talk with a StoryBrand Certified Guide you can schedule a call here.
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What is StoryBrand and why do you need a website wireframe for it?
If you’re looking to take your digital marketing to the next level and create a website that’s both effective and engaging, you need to start with The Storybrand Framework.
This simple but powerful tool will help you craft a story that resonates with your audience and motivates them to take action.
And once you have your story figured out, you’ll need a web design and website wireframe to bring it to life.
What Is The StoryBrand Framework?
The StoryBrand Framework is a 7-part framework to help you clarify your message. The StoryBrand Framework was created by Donald Miller and the team at StoryBrand.
1. A Character
Your messaging begins with a character, and we must understand what that character wants. Think of this character as your ideal customer or target audience. What do they want in the end?
If you are a lawn care company, what your character wants is a nice-looking lawn, but what they want is to have the lawn all the neighbors droop over.
2. Has A Problem
Your potential customers come to you and pay you money because they have a problem to solve.
The problem has three different sections:
External – What is the problem your customers deal with regarding your product or service? (Example: My lawn needs cut.)
Internal – How is the problem making your customer feel? (Example: I feel shame because my lawn looks terrible.)
Philosophical – Why is it just plain wrong for your customer to be burdened by this problem? (Example: I make way too much money to cut my lawn.)
3. Meets A Guide
As business owners, we need to position ourselves as the guide who can solve their problems.
To do that, we need to show the following:
Empathy: I get it; I was in your place before.
Authority: You can trust us; we’ve solved this problem before.
4. That Has A Plan
The Character needs a plan to help solve their problem. That’s where you, the Guide, come in.
The plan is usually a 3-step action plan that delivers a solution to the problem.
Although the plan may have more than 3 steps we want to present it as a 3-step plan.
5. Call Them To Action
We want our character to take action. In the StoryBrand Framework, we teach about two different calls to action.
Direct – A direct action they can take to solve their problem. Book a call, buy something. (Example: Schedule your lawn mowing)
Transitional – This would be a step the character can take before they take direct action. (Example: 10 tips to have a better lawn today)
6. That Ends In Success
We want to paint a picture for our character of what success looks like if they take action. (Example: Be the envy of your neighbors with your beautifully manicured lawn)
7. That Helps Them Avoid Failure
What happens if they don’t take action? Paint the picture here of what that could look like. (Example: The entire HOA is gonna talk about you, possibly fine you, but shame you for having such a terrible lawn)
What is a Website Wireframe?
A wireframe is a blueprint for the home page of your website, defining the content, layout, and functionality.
It’s important to create a wireframe before you start coding or designing your website, as it will help ensure that everything comes together seamlessly.
While it may seem like extra work upfront, taking the time to storybrand and wireframe your website will pay off in the end with a site that’s sure to impress.
How do you create a website wireframe for your business’ StoryBrand marketing campaign?
If you’re looking to create a website wireframe for your business’ StoryBrand marketing campaign, there are a few things you’ll need to keep in mind.
First, it’s important to have a clear understanding of the book “Building a StoryBrand.” This book will provide you with all the necessary information on how to create a storybrand for your business. Once you have a basic understanding of the concept, you can begin creating your own website wireframe. The next step is to determine what sections you want to include on your website.
A great StoryBrand website will have a hero section, where visitors can learn more about your brand, and a guide section, where they can find helpful tips and resources. Finally, be sure to include calls to action throughout your website so that visitors know what they should do next. By following these simple tips, you’ll be well on your way to creating a successful StoryBrand marketing campaign.
What are the benefits of using a website wireframe for your business’ website design project?
A website wireframe is a basic outline of a website’s structure and functionality. It typically includes a header, body, and footer, as well as a call to action (CTA) button.
Wireframes are used to plan a website’s layout and content before any design or coding work begins. This allows businesses to get a clear understanding of what their website will look like and how it will work before investing time and money into the project. Website wireframes can also be used to create prototypes, which can be helpful for testing purposes.
Overall, wireframes are a valuable tool that can save businesses time and money in the long run.
How can you make sure that your website wireframe is effective and meets all of your needs?
Any website, no matter how simple or complex needs to have a wireframe before any design or development work can begin. A wireframe is effectively a blueprint for your website, outlining the structure and content of each page. It’s important to take the time to create a comprehensive and effective wireframe, as it will ensure that your website meets all of your needs and expectations.
The best way to create an effective wireframe is to start by outlining the purpose of your website and the goals you hope to achieve. Once you have a clear idea of your objectives, you can begin mapping out the individual pages of your website and determining the hierarchy of information.
It’s also important to consider the user experience when creating your wireframe, as this will determine how easy it is for visitors to navigate your site and find the information they’re looking for. By taking the time to create a careful and thoughtful wireframe, you can be confident that your website will be both effective and engaging.
What are some things to remember when creating a website wireframe for your business’ website design project?
When creating a website wireframe for your business’ website design project, there are a few things to remember.
First, ensure the wireframe reflects the overall look and feel of the website you want to create. The wireframe should be simple and easy to understand, with a focus on the most important elements of the site.
Second, think about how users will interact with the site and what type of information they will need to access. This will help you determine the most effective layout for the site.
Finally, consider how the site will be updated and maintained over time. This will ensure that your wireframe is flexible and can accommodate future changes. By keeping these things in mind, you can create a website wireframe that will help you successfully design and build your business’ website.
StoryBrand Website Examples
One of the best ways to understand the StoryBrand Framework and how it relates to websites is to see it in action.
Below is a list of StoryBrand websites that are done well.
Start Your StoryBrand Website Today
StoryBrand is a clear and concise way to tell your customers the story of how your product or service will help them. In order to effectively communicate this story, you need a well-designed website wireframe that outlines the user’s journey.
The elements from your StoryBrand website can also be used in your social media, your email marketing, your print. Anywhere and any piece of your marketing can have elements of StoryBrand in it.
Creating a website wireframe is not only beneficial for your business’ website design project, but it can also save you time and money in the long run.
When creating a website wireframe, make sure to keep all of your customer’s needs in mind.
With a little planning and forethought, you can create a website wireframe that will help ensure the success of your business’ StoryBrand marketing campaign!
