This article was written by a StoryBrand Certified Guide. We are 100% bought into the StoryBrand Framework and believe it will work with any church. If you want to talk with a StoryBrand Certified Guide you can schedule a call here. You can learn more about our StoryBrand marketing services here.
Whether you’re a B2B or B2C business, you can use StoryBrand videos to help you better connect with your customers and prospects.
In this post, we’ll show you some examples of great StoryBrand videos so that you can see how they can work for your business. You’ll learn how to craft a compelling brand story that will resonate with your audience, and see some inspiring examples of businesses that are already doing it well. StoryBrand videos can also be used in your StoryBrand church website.
So let’s get started!
Why StoryBrand Is So Effective
StoryBrand is a framework for crafting effective marketing messages that resonate with customers’ core needs and emotions. It has been successfully utilized by countless brands, entrepreneurs and marketers around the world.
What makes it so powerful is how it goes beyond the typical two-dimensional “sales pitch” messaging to create stories that tell an engaging narrative about your brand and its products or services. StoryBrand puts the customer at the heart of a story, where they become the hero on a journey of growth and transformation.
You are then given an easily identifiable goal for them to reach with your product as their guide. This allows you to tap into customers’ innate desire for meaningful solutions — solutions which lead to happiness and betterment of their lives.
This holistic style of messaging connects with people in ways traditional sales techniques often fail to do, because it speaks to their journey and problems instead of pushing products or services at them. In this way, StoryBrand has proven to be an incredibly effective tool for crafting marketing messages that drive business success.
How to Use StoryBrand in Your Marketing Videos
Videos can be a powerful tool for marketing any product or service. They help to draw customers in and give them the information they need to make an informed decision. However, crafting an effective video isn’t always easy.
For marketers looking to create content that resonates with their audience, StoryBrand offers a simple but powerful framework.
It starts by clarifying the customer’s situation and identifying their problem, then conveying how your product or service provides a solution. This narrative helps your business stand out from the crowd, effectively demonstrating why customers should choose you.
To get started with StoryBrand, start by writing a brief summary of what your story will look like: who is involved and what problems need to be solved? Then use the key points from the narrative to form a script and set up visuals that support it. Finally, speak directly to the customer throughout the video, addressing their pain points with empathy and offering clear solutions about your business offerings.
With StoryBrand at its core, your videos can quickly become more effective in helping you reach new customers and build loyalty with existing ones.
Examples of Companies That Use StoryBrand in Their Video Campaigns
StoryBrand is a powerful tool for companies to craft engaging, effective video campaigns. It focuses on creating messaging that resonates with customers by utilizing clear storylines, memorable characters, and unmistakable calls to action.
Compelling videos can differentiate between a company’s survival or failure in today’s competitive marketplace. As such, many leading companies have used StoryBrand to drive their successes. For instance, AT&T put together an emotionally charged ad campaign that taps into nostalgia and patriotism to help promote their 5G coverage plans. Walmart also released an impressive video campaign, which mixed relatable stories of hardship with uplifting comebacks to great effect.
Finally, American Express decided to go with a lighthearted approach in their StoryBrand campaign – creating content featuring humorous scenarios and snappy animations demonstrating their commitment to customer service. In all three cases, using StoryBrand helped these companies develop powerful video campaigns, which translated into improved brand recognition and revenue growth over time. Ultimately, there’s no doubt that StoryBrand has been a major asset for many businesses looking to make an impact with their video marketing messages.
StoryBrand Video Examples
What Makes a Good StoryBrand Video
Video continues to grow in popularity as an effective means of digital storytelling, and StoryBrand videos offer a unique way to reach audiences.
A great StoryBrand video relies on structure, imagery, and sound to craft an engaging narrative. Each piece of the video should work together in harmony to tell a story that keeps viewers engaged and eager for more.
Specifically, a good StoryBrand video will have a clear protagonist and antagonist, meaningful visuals that handily illustrate the story arc, relevant and interesting music selections, intentional word usage, and tight editing.
The result is a captivating story that revolves around the viewer’s needs rather than a simple sales pitch. When done well, StoryBrand videos help brands stand out from competitors by showing how their product or service can help customers achieve their goals or solve their problems in an entertaining way.
As such, when crafting a StoryBrand video it is important for creators to keep audience attention top of mind in order to create something memorable that leaves readers wanting more.
How to Get Started Using StoryBrand in Your Marketing Videos
Using StoryBrand in marketing videos can be an invaluable tool for creating compelling content. It allows you to create an emotional connection between your brand and audience by telling stories that resonate. Before getting started, it is important to know what elements make up a StoryBrand.
The StoryBrand framework consists of seven universal steps structured specifically to tell a story.
Once you understand these components and how they work together, it becomes much easier to craft engagingly delivered messages. When creating your message, frame the story and focus on delivering value: explain why the viewer should watch this video and what action you’d like them to take afterward.
Also, be sure to keep your branding consistent at all times – using colors, symbols, and phrases that create recognition helps drive recognition of your brand as well as give viewers a sense of consistency throughout your videos no matter which medium they are playing from.
Finally, make sure that you deliver an effective call to action so viewers have something tangible they can do after watching your videos. Following these guidelines will give any marketer a great start in using StoryBrand when making their video content!
If you want to create more effective marketing videos, consider using StoryBrand. This framework can help you craft a clear and compelling story that speaks to your customers’ needs and motivates them to take action.
Once your video is complete you can embed that video into your website. We have several StoryBrand website examples here.
Remember the elements that make for a good StoryBrand video (a strong hook, relatable characters, etc.) as you plan your video campaigns. With careful planning and execution, you can produce videos far more likely to reach and resonate with your target audience – leading to better business results.
