High-level: Give them their lead magnet.
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Hi there –
Thank you for downloading {insert lead magnet name}.
We hope this {insert benefit of lead magnet}.
Talk soon.
{Company Name}
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Email 2 – Solve Another Problem (deliver another lead magnet (tied to first lead magnet))
High-level: Give them something (for free) that ties to the lead magnet.
Example: Lead magnet 1: Date night ideas. Lead magnet 2: Date night conversation starters.
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Hi there –
We hope you are enjoying {lead magnet #1 name).
We’re like to offer you another resource, {lead magnet #2 name}. This will help you {insert benefit}.
Talk soon.
{Company Name}
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Email 3 – Overcome an Objection
High-level: What is stopping the person from buying your solution? Talk about benefits of product/solution that can overcome an objection.
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Hi there –
He hope you are enjoying {lead magnet #1 name) and {lead magnet #2 name}.
A little bit about us.
{Talk a bit about your customer’s problem and how you solve that problem.}
{insert a call-to-action, book a call, hire us, buy this product}.
Talk soon.
{Company Name}
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Email 4 – Social Proof
High-level: What is stopping the person from buying your solution? Talk about benefits of product/solution that can overcome an objection.
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Email 5 – Sell / Call to Action
High-level: Get them to take action. But something. Schedule a call.
Hi there –
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Long Term Nurture
Once a user has gone through three email drips you can add them to your long-term nurture email list.