Dad #1 – Mid-upper Class
- 35 – 45
- High appearance, high social influencer
- Not attending church regularly, brought up in church
- Multiple kids
- Worried about kids’ faith
- Tired, exhaustion
- Lack of joy
- Looking to advance in career
- Income – $100k+
Dad #2 – Mid Class – Anxiety Dad
- 25 – 35
- New dad
- Trying to manage career / parent
- Anxiety
- Financial
- Tired, exhaustion
Single Guy #1
- 25 – 35
- Went to college
- Into their first career
- Dating
- Purpose / Identity
- Community / friendship
- Looking for truth and no fluff
- Pets – their dogs are their kids
Grandpa #1 – Mid Class
- 55+
- Not retired
- Want to connect with grandkids
- Wants to understand technology
- Guilt that children have walked away from faith
- Energy level is low (watching grandkids)
- Have time to give back (mentoring)
- Legacy – what is theirs?
- Finances – financially secure, but want to help out
Mom #1 – Mid-upper Class
- 35 – 45
- Working … but wants to stay home
- Faith walk of her kids
- Community / Friends
- Looking like they have it all figured out
- Health / fitness
- Tired
- Mom identity – who am I?
- Adult interaction
Mom #2 – Mid Class – Anxiety Mom
- 25 – 35
- New mom
- Trying to manage career / parent
- Anxiety
- Shame
- Financial
- Tired, exhaustion
Grandma #1 – Mid Class
- 55+
- Kids are moving away
- Starting to grandparent
- Identity crisis
- Time – they have it (to mentor)
- Understanding tech